project summary
For Bacardi Breezer’s global rebrand, a series of innovative POS materials were needed specifically for the Benelux market.
CATEGORY
Brand Activation
,
Motion Design
Year
2024
activation materials
Custom branded activation materials were created. Most notably, a breezer trailer, used during major events like Koningsdag and other festivals. These materials reinforced Breezer’s refreshed, playful, and modern appeal, aligned with the global rebrand strategy aimed at engaging a younger audience.
activation materials
In addition, a series of dynamic animations were developed to further enhance Breezer’s presence across various touchpoints. These animations were strategically implemented in retail environments, digital menus, mailings, and other promotional channels. A standout example is a multi-screen in-store animation designed to create an engaging and immersive brand experience, effectively showcasing Breezer’s vibrant identity and product offerings.
