project summary
Bacardi, a renowned brand synonymous with Caribbean vibrancy and sophistication, partnered with Ziggo Dome to create an exclusive VIP bar section within one of the Netherlands’ most popular music venues, hosting over 750,000 visitors annually.
The goal was to design an immersive, branded environment that conveyed the essence of Bacardi’s Caribbean roots while maintaining an upscale feel suited for the Ziggo Dome nightlife. The challenge was to balance a lively atmosphere with practical considerations like fire safety, hygiene, and vandalism resistance.
CATEGORY
Spatial Design
Year
2022
Custom stickering was utilized to blend Bacardi’s branding with the venue’s existing architecture. These stickers, spanning 10 different measurements and die-cuts, included Bacardi logos and playful motifs.
The design incorporated ceiling-high decorations and branded fixtures to ensure the Bacardi experience felt like a natural extension of the Ziggo Dome.
Another challenge was creating a visually engaging design that didn’t overpower the venue’s ambiance or disrupt the flow of the space. The design itself was carefully balanced to maintain Bacardi’s vibrant identity without overwhelming the senses, making it both engaging and practical.
